1. Introduction

Bakerly ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform.

By using the platform, you consent to the practices described in this policy.

2. Information We Collect

We collect information when you register, place orders, or use our services:

• Buyers: Name, email, phone number, delivery address, and order history.
• Bakers: Name, email, phone, business name, location, banking details, product listings, and order details.
• Automatic Information: IP address, browser type, device information, session data, cookies, and usage analytics.

Note: Product images, on-platform payment proof uploads, and PIN verification are planned features; when implemented they may require collecting additional data — we will update this policy and notify users accordingly.

3. How We Use Your Information

• To process and fulfill orders.
• To facilitate communication between buyers and bakers.
• To manage accounts, authentication, and payment processing.
• To improve our services, customize user experience, and provide analytics.
• To send updates, promotions, or notifications, only if users have opted in.

4. Sharing & Disclosure

We do not sell or trade your personal data. Information may be shared in limited circumstances:

• With bakers for order fulfillment.
• For order facilitation and direct communication, the Platform discloses necessary contact details: buyers can view baker contact and certain personal information (for example, name, business name, phone number, and email), and bakers can view buyer contact information (for example, name, delivery address, phone number, and email). By using the Platform you consent to this sharing to the extent necessary to complete transactions and communicate about orders.
• The Platform may use non-sensitive user information (for example: name, business name, profile and product photos, reviews, and general location such as city or area) to promote bakers and their products on social media and other marketing channels. We will not publicly disclose your street address, cell phone number, or email address as part of such promotions. The Platform may contact you directly (by email or phone) to request feedback, reviews, or for other service-related reasons.
• With service providers assisting in platform operation (for example: payment processors, image hosting/CDNs, and analytics providers).
• To comply with legal obligations, law enforcement, or court orders.
• In connection with mergers, acquisitions, or business transfers.

5. Data Security

We implement reasonable security measures, including encrypted sessions, CSRF protection, and secure password storage. However, no system is completely secure. Users acknowledge that they use the platform at their own risk.

6. Cookies & Tracking

We use cookies and similar technologies to maintain login sessions, enhance usability, and analyze traffic. Disabling cookies may affect functionality.

7. User Responsibility & Security Tips

• Keep your login credentials confidential.
• Verify baker or buyer identity before transactions.
• Use secure payment methods and keep transaction records.
• Collect or deliver orders safely in public spaces.

8. Limitation of Liability

The Platform is provided "as is" and takes no responsibility for any losses, damages, disputes, or issues arising from use. Users interact at their own risk.

9. Legal Disputes & Indemnification

Any baker, buyer, or third party initiating legal action against the Platform is responsible for all legal fees, court costs, and expenses incurred by Bakerly in defending the action.

10. Retention & Deletion

We retain your personal data only as long as necessary to provide services, comply with legal obligations, or resolve disputes. Users may request deletion of personal data where applicable.

11. Changes to Privacy Policy

We may update this Privacy Policy at any time. Continued use of the Platform after changes constitutes acceptance of the updated policy.

12. Contact Information